For many students, school is not a citadel of learning, but rather a house of horrors. Scientists and educators have for many years documented the changes in attitudes and self esteem of students as they progress through the school system. Whilst the actual percentages may vary, most agree that most young students, about eight years of age have positive feelings about the future (“ I am going to be a fireman”, or “a doctor” nurse or whatever), however, in mid-teens of 15-16 years of age less than 20% of students feel good about themselves and have positive feelings about the future.Changing this perception is the true art of coaching. It involves praise and encouragement, but it is imperative that the praise is genuine and not a hollow sop to the student. Believe it or not, students recognise the genuine from the superficial. ROM has an inbuilt praise component based on measured steady success.